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By Hinna Raja
welcome to the psyche of the underdog.
FIRST GEN IMMIGRANT KID
SELF-TAUGHT MULTIDISCIPLINARY CREATIVE
. CREATIVE DIRECTOR . PRODUCER . DESIGNER . STORYTELLER . ACTIVIST. CREATOR .
CHECK OUT WHAT I'M LISTENING TO:
FAMILY TIESBABY KEEM + KENDRICK LAMAR
00:00 / 04:12
As a multi-award-winning content creator + professional artist, I've spent the past ten years leading social brand campaigns for world-class clients like Spotify, Nike, Puma, Netflix + more. But my biggest flex -- is that I'm entirely self-taught.
I come from humble immigrant beginnings, and hold within me the journey of a lifetime to have been able to carve this unique life path for myself.
My content is catered for art, streetwear, pop culture, and music fanatics like myself who identify with and support people of color, the lgbtq+ community, racial and ethnic minorities, as well as anyone else who has ever felt like "other."
My content and personal ethos is centered around being radically authentic,
fun-loving, and intended to spread some much-needed positivity to the world. Sound like your brand?
WADDUP !
WELCOME 222 MY W☺RLD.
I'M HiNNA.
DIGITAL HiNNA UN!VERSE
SOCIAL CONTENT PORTFOLIO
SOCIAL CONTENT PORTFOLIO
BRAND COLLABORATIONS
PUMA
video-game style "character select" screen featuring
Puma "Sneakerheroes"
PEPSI
streetwear-inspired
"icey holiday fits" inspired by Pepsi Max
COMPLEX NTWRKS
a streetwear-inspired take on TikTok's viral "Choose Your Character" trend
COMPLEX NTWRKS
PUMA
LOOKBOOK
"STREETWEAR SPACES" | a 360 video series for Complex Networks spotlighting bedrooms inspired by streetwear
360 video promo content featuring 12 enigmatic characters styled in Puma sneakers + apparell embodying the essence of the 12 zodiacs
35 mm stereoscopic photos, or "wigglegrams," turned into a lookbook to highlight the independent streetwear label's clothing
SPOTIFY
teaser content for Spotify's Virtual Access Festival feat. Stray Kids
WARNER MUSIC
weekly social series promoting top music charts from Warner Music's various labels
NIKE
sneaker spectacle piece promoting the re-launch and new drop of Nike's Air Griffey line
NEUTROGENA
stop motion animation showing the transition between the skincare brand's recommended summer and fall product lines
AMAZON PRIME STUDIOS
promotional content for just-dropped "The Voyeurs" starring Euphoria's Sydney Sweeney
GYMSHARK
mindfulness practices that help me lock in and train athletically at the gym
LOOKBOOK
LOOKBOOK
LOOKBOOK
35 mm stereoscopic photos, or "wigglegrams," turned into a lookbook to highlight the independent streetwear label's clothing
35 mm stereoscopic photos, or "wigglegrams," turned into a lookbook to highlight the independent streetwear label's clothing
35 mm stereoscopic photos, or "wigglegrams," turned into a lookbook to highlight the independent streetwear label's clothing
EMAIL ME!
READY 222 TAKE THE PURPLE PILL ¿
HOW THIS WORKS | we'll start with some initial meetings to get solid on the needs of your brand, and then I'd come up with a content plan designed to fit your unique brand vision.
You'd be presented a pitch deck of ideas, choose what you'd like to move forward with, and end up with some sick pieces of content a couple weeks later.
Tryna build? 🛠️ Hit me.
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