By Hinna Raja
welcome to the psyche of the underdog.
FIRST GEN IMMIGRANT KID
SELF-TAUGHT MULTIDISCIPLINARY CREATIVE
. CREATIVE DIRECTOR . PRODUCER . DESIGNER . STORYTELLER . ACTIVIST. CREATOR .
CHECK OUT WHAT I'M LISTENING TO:
Client
PUMA
Year
2021
Location
BOSTON, MA
After respectfully declining a full-time managerial offer from Puma early 2021, I was reached out to with a second offer to work with the company on an exclusively creative-production basis as a “PUMA CREATOR.” This agreement required me working as an independent creative with Puma’s team to ideate, develop, produce, and edit video content to use as creative campaigns across the board on their @PUMA socials.
From ideation, to creative conception, to drafting legal documentation, to proposals and approvals, to styling, to character + set design, to production behind and in front of cam, to edits, to VFX, to so far beyond and everything in between-- through this experience I developed not only dope ideas but also the practical plans behind them, and I was able to execute on that and get the job done as a sole creator.
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